‘Eat Natural, Be Active’ has been the philosophy of Winners Sports Nutrition since it was founded in 2005. We are proud that our products are conceived and developed in the kitchen rather than the laboratory.
Our team at Winners includes experts in both sports nutrition and sports science. We believe that understanding how your body works and providing it with the nutrition it requires will lead to greater performance. We also believe that food is food rather than fuel – even on a long bike ride or after an intensive gym session, the food that you put into your body should be enjoyed. This is why we use natural ingredients such as oats, rice, grains and fruit to develop products that will reward the effort you put into being active.
“The right sort of nutrition and energy replacement is important for anyone that is active – in cycling it can be the difference between winning and losing. Each year I look at ways to improve performance and certainly nutrition is one of those areas. Winners Energy Bars and Gels help me compete and train at a higher level. One of the good things about Winners Bars are they are not just for elite athletes but can provide the sustained energy boost that any active person needs. They have all natural ingredients, are low fat and low GI, which is important to me too.” – Cadel Evans.