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David and Jennifer Bacon founded the company based on the premise that healthy meals should not only fuel bodies but also taste great. Nutrition and fitness have always been at the forefront for the FlapJacked Founders and their family
FlapJacked’s first product, the Protein Pancake & Baking Mix, was initially developed to better serve the needs of their 5 children and their son Jace, who has autism and was a very picky eater. It was a constant struggle trying to get Jace to eat, and when he did he wasn’t getting proper nutrition. This daily battle encouraged the Bacons to change the eating habits of their entire family.
Since the family loved pancakes, and couldn’t find a healthy pancake mix on the market that they were happy with (and would feed their children), they developed a nutritious, easy-to-prepare, protein-packed pancake mix that’s perfect for active people with busy lifestyles. It has since then become a staple in many active households.
FlapJacked continues to innovate high-protein, macro-friendly indulgences aimed to satisfy cravings and keep you on track with your fitness goals.
“Healthy nutrition is always a priority, but we have to enjoy what we feed our family. Pancakes and baked goods are some of our favourite foods so we develop simple, familiar products that are not only better for you but also provide balanced nutrition. With 20g of protein per serving, our products are lower in carbs, taste fantastic and get us through our next meal without feeling hungry. We will continue to inspire and inform our innovation with this in mind.” – Jennifer Bacon