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EFX Sports was built Back in 2005 I personally wrestled with this question. For a year now I had worked in the sports supplement industry and loved it. As a former ultra-skinny kid I fell in love with the iron in high school and now as an adult I had to pinch myself at times to remind myself this wasn’t a dream – that I was actually working in the industry that had been such a positive influence on my life. But the industry that I consumed as a teenager through magazines, protein powders and clanging iron was quite a bit different than I had expected. Within a year I learned and experienced some of its hidden flaws.
The upside to all of this was that I wasn’t alone…this thinking that there’s got to be a better way. It was shared by my business partners Brian Andrews and Dr. Jeff Golini.
When Brian and I started our working relationship with Jeff (as we all called him) in 2004 he was three years into the release of his patented form of creatine monohydrate. He named this invention Kre-Alkalyn and it forever changed the way we supplemented creatine monohydrate. Gone were the days of mega loading and cycling, stomach distress and other negative user reactions to traditional creatine supplementation.
But back to a ‘better way’…
We were all fed up with the dishonesty and deception in the magazine ads, but the thing that really got our blood boiling were the companies ripping off consumers by spiking their products with drugs, pixie-dusting ingredients or flat-out lying on the label.
Like most people, we spent the early years of our training careers beating our heads against the same proverbial wall as every other athlete looking for the magic “secret”. We know the pain and frustration of being skinny, weak, and feeling inferior.
After trying every new supplement and training program we could find, we realized that each athlete (us included) faced the same three problems: 1) Too much B.S.! It’s nearly impossible to know where to go or who you can trust for real unbiased information about what works and what doesn’t, 2) Not having the genetics or “pharmaceutical” connections it takes to become an elite competitor. 3) Lack of quality products that meet label claims…and actually work!
It continued to get more and more frustrating. Then one day, we decided we’d had enough. That’s when we decided to create a company that could help athletes everywhere overcome the three problems listed above: EFX Sports.
We started in this industry as consumers just like you. That’s why we decided to do things differently from day one. You see, we knew the last thing this industry needed was another supplement company pitching an endless array of fancy products with slick labels, pushed by over-hyped ads.
Instead we committed ourselves to our vision of creating something for our customers something that truly serves their needs and will ultimately live on past us—our legacy. It’s an ongoing, never ending process because there is always room for improvement. But just like building the ‘perfect’ body, there are few pursuits more fulfilling.
We want to help you get the most out of your body; to find your limits, and then push past them by using cutting-edge supplements… instead of drugs. This way you maximize the benefits while minimizing the side-effects and risks commonly associated with drugs. In the end, we steadfastly and unapologetically believe we offer the very best way to do it.